Once upon a time, in the bustling heart of New York City, a designer named Alex found inspiration in the iconic nickname of the city - 'The Big Apple.' The idea was to create a modern twist on this classic symbol. The design features bold, white capital letters spelling out 'NEUE YORK,' with the 'E' replaced by a vibrant red apple. This playful substitution not only adds a pop of color but also pays homage to the city's nickname. The green leaves on top of the apple add a touch of freshness and contrast against the black background. The overall design is simple yet striking, capturing the essence of New York's energy and creativity.